"Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms."

Christine Moorman et al. (2012)

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DOI: 10.1287/MKSC.1120.0737

access: closed

type: Journal Article

metadata version: 2020-05-14

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Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer:
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Mark. Sci. 31(6): 934-951 (2012)

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