"Explaining Bundle-Framing Effects with Signaling Theory."

Jihwan Moon, Steven M. Shugan (2018)

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DOI: 10.1287/MKSC.2018.1097

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jihwan Moon, Steven M. Shugan:
Explaining Bundle-Framing Effects with Signaling Theory. Mark. Sci. 37(4): 668-681 (2018)

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