"Lifting the Veil: The Benefits of Cost Transparency."

Bhavya Mohan, Ryan W. Buell, Leslie K. John (2020)

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DOI: 10.1287/MKSC.2019.1200

access: closed

type: Journal Article

metadata version: 2020-11-14

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Bhavya Mohan, Ryan W. Buell, Leslie K. John:
Lifting the Veil: The Benefits of Cost Transparency. Mark. Sci. 39(6): 1105-1121 (2020)

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