"Critical Condition: People Don't Dislike a Corporate Experiment More Than ..."

Robert Mislavsky, Berkeley J. Dietvorst, Uri Simonsohn (2020)

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DOI: 10.1287/MKSC.2019.1166

access: closed

type: Journal Article

metadata version: 2020-11-14

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Robert Mislavsky, Berkeley J. Dietvorst, Uri Simonsohn:
Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition. Mark. Sci. 39(6): 1092-1104 (2020)

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