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"Biases in Valuation vs. Usage of Innovative Product Features."
Robert J. Meyer, Shenghui Zhao, Jin K. Han (2008)
- Robert J. Meyer, Shenghui Zhao, Jin K. Han:
Biases in Valuation vs. Usage of Innovative Product Features. Mark. Sci. 27(6): 1083-1096 (2008)
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