"Invited Paper - A Keyword History of Marketing Science."

Carl F. Mela, Jason M. T. Roos, Yiting Deng (2013)

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DOI: 10.1287/MKSC.1120.0764

access: closed

type: Journal Article

metadata version: 2023-09-30

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Carl F. Mela, Jason M. T. Roos, Yiting Deng:
Invited Paper - A Keyword History of Marketing Science. Mark. Sci. 32(1): 8-18 (2013)

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