"Informing, Transforming, and Persuading: Disentangling the Multiple ..."

Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan (2008)

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DOI: 10.1287/MKSC.1070.0310

access: closed

type: Journal Article

metadata version: 2024-05-07

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Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan:
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. Mark. Sci. 27(3): 334-355 (2008)

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