"Uninformative Advertising as an Invitation to Search."

Dina Mayzlin, Jiwoong Shin (2011)

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DOI: 10.1287/MKSC.1110.0651

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dina Mayzlin, Jiwoong Shin:
Uninformative Advertising as an Invitation to Search. Mark. Sci. 30(4): 666-685 (2011)

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