"Investigating the Spillover Effect of Keyword Market Entry in Sponsored ..."

Shijie Lu, Sha Yang (2017)

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DOI: 10.1287/MKSC.2017.1053

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/LuY17
Shijie Lu, Sha Yang:
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising. Mark. Sci. 36(6): 976-998 (2017)

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