"Commentary - When Is Less More, and How Much More? Thoughts on the ..."

Leonard M. Lodish, Americus Reed II (2011)

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DOI: 10.1287/MKSC.1100.0594

access: closed

type: Journal Article

metadata version: 2020-05-14

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Leonard M. Lodish, Americus Reed II:
Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. Mark. Sci. 30(3): 405-408 (2011)

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