"An Empirical Analysis of Consumer Purchase Behavior of Base Products and ..."

Xiao Liu, Timothy P. Derdenger, Baohong Sun (2018)

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DOI: 10.1287/MKSC.2017.1080

access: closed

type: Journal Article

metadata version: 2025-01-19

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Xiao Liu, Timothy P. Derdenger, Baohong Sun:
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints. Mark. Sci. 37(4): 569-591 (2018)

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