"Media Multiplexing Behavior: Implications for Targeting and Media Planning."

Chen Lin, Sriram Venkataraman, Sandy D. Jap (2013)

> Home

Details and statistics

DOI: 10.1287/MKSC.1120.0759

access: closed

type: Journal Article

metadata version: 2020-05-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/LinVJ13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/LinVJ13
Chen Lin, Sriram Venkataraman, Sandy D. Jap:
Media Multiplexing Behavior: Implications for Targeting and Media Planning. Mark. Sci. 32(2): 310-324 (2013)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.