"A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth."

Ralf van der Lans et al. (2010)

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DOI: 10.1287/MKSC.1090.0520

access: closed

type: Journal Article

metadata version: 2024-10-06

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Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga:
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. Mark. Sci. 29(2): 348-365 (2010)

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