"The Performance Measurement Trap."

Dmitri Kuksov, J. Miguel Villas-Boas (2019)

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DOI: 10.1287/MKSC.2018.1122

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dmitri Kuksov, J. Miguel Villas-Boas:
The Performance Measurement Trap. Mark. Sci. 38(1): 68-87 (2019)

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