"The Joint Sales Impact of Frequency Reward and Customer Tier Components of ..."

Praveen K. Kopalle et al. (2012)

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DOI: 10.1287/MKSC.1110.0687

access: closed

type: Journal Article

metadata version: 2020-10-26

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Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan:
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31(2): 216-235 (2012)

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