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"Government Policy, Strategic Consumer Behavior, and Spillovers to ..."
Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek (2022)
- Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek:
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India. Mark. Sci. 41(6): 1118-1144 (2022)
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