"Pennies for Your Thoughts: Costly Product Consideration and Purchase ..."

Yufeng Huang, Bart J. Bronnenberg (2018)

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DOI: 10.1287/MKSC.2018.1108

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type: Journal Article

metadata version: 2025-01-19

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Yufeng Huang, Bart J. Bronnenberg:
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds. Mark. Sci. 37(6): 1009-1028 (2018)

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