"Winning Big: Scale and Success in Retail Entrepreneurship."

Brett Hollenbeck, Renato Zaterka Giroldo (2022)

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DOI: 10.1287/MKSC.2021.1316

access: closed

type: Journal Article

metadata version: 2022-04-27

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Brett Hollenbeck, Renato Zaterka Giroldo:
Winning Big: Scale and Success in Retail Entrepreneurship. Mark. Sci. 41(2): 271-293 (2022)

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