"Customer Influence Value and Purchase Acceleration in New Product Diffusion."

Teck-Hua Ho et al. (2012)

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DOI: 10.1287/MKSC.1110.0701

access: closed

type: Journal Article

metadata version: 2024-02-05

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Teck-Hua Ho, Shan Li, So-Eun Park, Zuo-Jun Max Shen:
Customer Influence Value and Purchase Acceleration in New Product Diffusion. Mark. Sci. 31(2): 236-256 (2012)

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