"Estimating Cannibalization Rates for Pioneering Innovations."

Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe (2010)

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DOI: 10.1287/MKSC.1100.0575

access: closed

type: Journal Article

metadata version: 2020-10-26

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Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe:
Estimating Cannibalization Rates for Pioneering Innovations. Mark. Sci. 29(6): 1024-1039 (2010)

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