"The Strategic Implications of Scale in Choice-Based Conjoint Analysis."

John R. Hauser, Felix Eggers, Matthew Selove (2019)

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DOI: 10.1287/MKSC.2019.1178

access: closed

type: Journal Article

metadata version: 2020-05-14

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John R. Hauser, Felix Eggers, Matthew Selove:
The Strategic Implications of Scale in Choice-Based Conjoint Analysis. Mark. Sci. 38(6): 1059-1081 (2019)

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