"Identifying Causal Marketing Mix Effects Using a Regression Discontinuity ..."

Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan (2011)

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DOI: 10.1287/MKSC.1110.0670

access: closed

type: Journal Article

metadata version: 2020-05-14

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Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan:
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Mark. Sci. 30(6): 1079-1097 (2011)

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