"Rejoinder - Implications of "Online Display Advertising: Targeting and ..."

Avi Goldfarb, Catherine Tucker (2011)

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DOI: 10.1287/MKSC.1100.0634

access: closed

type: Journal Article

metadata version: 2020-05-14

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Avi Goldfarb, Catherine Tucker:
Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness". Mark. Sci. 30(3): 413-415 (2011)

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