"Online Display Advertising: Targeting and Obtrusiveness."

Avi Goldfarb, Catherine Tucker (2011)

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DOI: 10.1287/MKSC.1100.0583

access: closed

type: Journal Article

metadata version: 2020-05-14

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Avi Goldfarb, Catherine Tucker:
Online Display Advertising: Targeting and Obtrusiveness. Mark. Sci. 30(3): 389-404 (2011)

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