"Firm-Created Word-of-Mouth Communication: Evidence from a Field Test."

David Godes, Dina Mayzlin (2009)

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DOI: 10.1287/MKSC.1080.0444

access: closed

type: Journal Article

metadata version: 2020-05-14

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David Godes, Dina Mayzlin:
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. Mark. Sci. 28(4): 721-739 (2009)

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