"Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a ..."

Sebastian Gabel, Dominik Molitor, Martin Spann (2024)

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DOI: 10.1287/MKSC.2023.0019

access: closed

type: Journal Article

metadata version: 2024-08-22

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Sebastian Gabel, Dominik Molitor, Martin Spann:
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. Mark. Sci. 43(4): 723-733 (2024)

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