"Periodic Advertising Pulsing in a Competitive Market."

Marshall L. Freimer, Dan Horsky (2012)

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DOI: 10.1287/MKSC.1120.0712

access: closed

type: Journal Article

metadata version: 2021-11-19

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Marshall L. Freimer, Dan Horsky:
Periodic Advertising Pulsing in a Competitive Market. Mark. Sci. 31(4): 637-648 (2012)

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