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"On the Profitability of Stacked Discounts: Identifying Revenue and Cost ..."
Necati Ertekin, Jeffrey D. Shulman, Haipeng (Allan) Chen (2019)
- Necati Ertekin
, Jeffrey D. Shulman
, Haipeng (Allan) Chen
:
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing. Mark. Sci. 38(2): 317-342 (2019)
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