"A Dynamic Model of Brand Choice When Price and Advertising Signal Product ..."

Tülin Erdem, Michael P. Keane, Baohong Sun (2008)

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DOI: 10.1287/MKSC.1080.0362

access: closed

type: Journal Article

metadata version: 2020-05-14

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Tülin Erdem, Michael P. Keane, Baohong Sun:
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. Mark. Sci. 27(6): 1111-1125 (2008)

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