"Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to ..."

Peter J. Danaher et al. (2011)

> Home

Details and statistics

DOI: 10.1287/MKSC.1100.0619

access: closed

type: Journal Article

metadata version: 2020-05-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/DanaherRRS11
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/DanaherRRS11
Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson:
Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Mark. Sci. 30(4): 586-594 (2011)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.