"The Design and Targeting of Compliance Promotions."

Øystein Daljord et al. (2023)

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DOI: 10.1287/MKSC.2022.1420

access: closed

type: Journal Article

metadata version: 2024-04-01

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Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao:
The Design and Targeting of Compliance Promotions. Mark. Sci. 42(5): 866-891 (2023)

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