"Frontiers: Which Firms Gain from Digital Advertising? Evidence from a ..."

Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca (2023)

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DOI: 10.1287/MKSC.2023.1436

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type: Journal Article

metadata version: 2024-04-01

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Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca:
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. Mark. Sci. 42(3): 429-439 (2023)

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