"Consumer Learning of New Binary Attribute Importance Accounting for ..."

Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie (2012)

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DOI: 10.1287/MKSC.1120.0719

access: closed

type: Journal Article

metadata version: 2022-10-02

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Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie:
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects. Mark. Sci. 31(4): 549-566 (2012)

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