"Estimating Demand for Subscription Products: Identification of Willingness ..."

Cheng Chou, Vineet Kumar (2024)

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DOI: 10.1287/MKSC.2021.0426

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type: Journal Article

metadata version: 2024-08-22

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Cheng Chou, Vineet Kumar:
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation. Mark. Sci. 43(4): 797-816 (2024)

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