"Measuring the Lifetime Value of Customers Acquired from Google Search ..."

Tat Y. Chan, Chunhua Wu, Ying Xie (2011)

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DOI: 10.1287/MKSC.1110.0658

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type: Journal Article

metadata version: 2024-05-07

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Tat Y. Chan, Chunhua Wu, Ying Xie:
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising. Mark. Sci. 30(5): 837-850 (2011)

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