"Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns."

Inyoung Chae et al. (2017)

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DOI: 10.1287/MKSC.2016.1001

access: closed

type: Journal Article

metadata version: 2022-04-09

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Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao:
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Mark. Sci. 36(1): 89-104 (2017)

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