"Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction ..."

Zixia Cao, Alina Sorescu (2013)

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DOI: 10.1287/MKSC.2013.0806

access: closed

type: Journal Article

metadata version: 2020-05-14

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Zixia Cao, Alina Sorescu:
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products. Mark. Sci. 32(6): 939-959 (2013)

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