"Cooperative Search Advertising."

Xinyu Cao, T. Tony Ke (2019)

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DOI: 10.1287/MKSC.2018.1111

access: closed

type: Journal Article

metadata version: 2025-01-19

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Xinyu Cao, T. Tony Ke:
Cooperative Search Advertising. Mark. Sci. 38(1): 44-67 (2019)

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