"Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking ..."

Norris I. Bruce (2008)

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DOI: 10.1287/MKSC.1070.0317

access: closed

type: Journal Article

metadata version: 2020-05-14

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Norris I. Bruce:
Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters. Mark. Sci. 27(4): 659-673 (2008)

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