"Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption."

Bryan K. Bollinger et al. (2024)

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DOI: 10.1287/MKSC.2022.0243

access: closed

type: Journal Article

metadata version: 2025-01-19

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Bryan K. Bollinger, Kenneth T. Gillingham, Stefan Lamp, Tsvetan Tsvetanov:
Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. Mark. Sci. 43(5): 1132-1148 (2024)

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