"Positive Effects of Negative Publicity: When Negative Reviews Increase Sales."

Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen (2010)

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DOI: 10.1287/MKSC.1090.0557

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen:
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. Mark. Sci. 29(5): 815-827 (2010)

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