"Can AI Help in Ideation? A Theory-Based Model for Idea Screening in ..."

J. Jason Bell et al. (2024)

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DOI: 10.1287/MKSC.2023.1434

access: closed

type: Journal Article

metadata version: 2024-07-04

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J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller:
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. Mark. Sci. 43(1): 54-72 (2024)

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