"Offering Pharmaceutical Samples: The Role of Physician Learning and ..."

Ram Bala, Pradeep Bhardwaj, Yuxin Chen (2013)

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DOI: 10.1287/MKSC.1120.0743

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ram Bala, Pradeep Bhardwaj, Yuxin Chen:
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. Mark. Sci. 32(3): 522-527 (2013)

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