"Building Brands."

Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde (2008)

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DOI: 10.1287/MKSC.1080.0358

access: closed

type: Journal Article

metadata version: 2020-05-14

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Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde:
Building Brands. Mark. Sci. 27(6): 1036-1054 (2008)

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