"Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and ..."

Kusum L. Ailawadi, Bari A. Harlam (2009)

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DOI: 10.1287/MKSC.1080.0447

access: closed

type: Journal Article

metadata version: 2020-05-14

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Kusum L. Ailawadi, Bari A. Harlam:
Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. Mark. Sci. 28(4): 782-791 (2009)

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