""Counting Your Customers" One by One: A Hierarchical Bayes Extension to ..."

Makoto Abe (2009)

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DOI: 10.1287/MKSC.1090.0502

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type: Journal Article

metadata version: 2020-05-14

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Makoto Abe:
"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model. Mark. Sci. 28(3): 541-553 (2009)

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