"Profit from Customer Data by Identifying Strategic Opportunities and ..."

Gabriele Piccoli, Richard T. Watson (2008)

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type: Journal Article

metadata version: 2023-07-04

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Gabriele Piccoli, Richard T. Watson:
Profit from Customer Data by Identifying Strategic Opportunities and Adopting the "Born Digital" Approach. MIS Q. Executive 7(3): 3 (2008)

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