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"Customer Relationship Management in Business Networks: Lessons fromt eh ..."
Malte Geib, Lutz M. Kolbe, Walter Brenner (2005)
- Malte Geib, Lutz M. Kolbe, Walter Brenner:
Customer Relationship Management in Business Networks: Lessons fromt eh Financial Services Industry in Germany and Switzerland. MIS Q. Executive 4(1): 5 (2005)
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