"Getting Customers' Ideas to Work for You: Learning from Dell how to ..."

Paul Michael Di Gangi, Molly Wasko, Robert E. Hooker (2010)

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type: Journal Article

metadata version: 2023-07-04

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Paul Michael Di Gangi, Molly Wasko, Robert E. Hooker:
Getting Customers' Ideas to Work for You: Learning from Dell how to Succeed with Online User Innovation Communities. MIS Q. Executive 9(4): 4 (2010)

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