"Impact of Gamification on Perceptions of Word-of-Mouth Contributors and ..."

Lei Wang et al. (2020)

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DOI: 10.25300/MISQ/2020/13726

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type: Journal Article

metadata version: 2024-01-24

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Lei Wang, Kunter Gunasti, Ramesh Shankar, Joseph Pancras, Ram D. Gopal:
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers. MIS Q. 44(4) (2020)

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